Your 7-Day Marketing Fundamentals: Master Persuasion & Beyond
Think marketing is just cringey ads? Think again. This journey is a 7-day crash course in the psychology of why people listen, care, and buy. We'll decode human desire so you can make things people actually want. No sleazy sales tactics, just big brain energy.

Influence: The Psychology of Persuasion
This is the marketing bible. It exposes the six secret cheat codes of persuasion that everyone from your mom to TikTok ads uses on you. Required reading so you can use these powers for good (or at least know when they're being used on you).

The Tipping Point
Ever wonder why some trends explode and others flop? This book is the blueprint for how ideas go viral. It's about finding the right people and the right message to create a social epidemic. Essential stuff for making your idea spread like fire.

Predictably Irrational
People are weird and make no sense... or do they? This book shows that our irrationality is actually super predictable. Understanding these glitches in the human brain is a marketing superpower for pricing, product design, and more.

Start With Why
People don't buy what you do; they buy why you do it. This book is the ultimate guide to finding your brand's core purpose. It's the secret to building a loyal tribe of fans, not just a list of customers. A total game-changer.

Drive: The Surprising Truth About What Motivates Us
You think money is the best motivator? LOL, nope. This book flips the script on what actually makes people tick. Understanding the drive for autonomy, mastery, and purpose is key to motivating customers and building a great team.

Nudge: Improving Decisions About Health, Wealth, and Happiness
How do you get people to do stuff without being annoying? You nudge them. This book is all about 'choice architecture'—subtly designing options so people naturally make better choices. It's the ethical way to guide user behavior.

The Power of Moments: Why Certain Experiences Shape Our Lives
Your customers won't remember your product, they'll remember the experience. This book is a masterclass in creating memorable, peak moments that turn casual users into superfans. The perfect finale for learning how to make an impact.
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