Win Any Argument: A 7-Day Masterclass on Persuasion & Influence

Day 1 is the essential textbook. This book reveals the six universal principles of persuasion that are constantly at play. Understanding these 'weapons of influence' is the mandatory first step before you can even begin to persuade ethically and effectively.

After learning the core principles from Influence, this book shows them in action. It's a wild ride through the cognitive biases that make human behavior so weirdly predictable. Knowing these psychological glitches is a cheat code for crafting more persuasive arguments.

Now that you understand individual irrationality, let's look at group irrationality. This book explains the deep moral intuitions that divide us. To persuade someone, you must first understand their moral world. This is the empathy key to unlocking any real debate.

Building on the moral understanding from The Righteous Mind, this book gives you a framework for action. It teaches that the most persuasive arguments aren't about facts ('what'), but about purpose ('why'). This is how you move from just convincing people to truly inspiring them.

With your inspiring 'why' in hand, you now need the tools for high-stakes moments. This book provides a step-by-step playbook for navigating difficult conversations. It's the practical guide to staying calm and persuasive when emotions run high.

After learning how to handle Crucial Conversations, it's time to level up to negotiation. This book, by an FBI hostage negotiator, gives you field-tested techniques for persuasion that feel like Jedi mind tricks. It's the tactical application of everything you've learned.

For the finale, we tackle the biggest persuasion challenge: creating lasting change. This book synthesizes everything, providing a simple 'Rider, Elephant, and Path' framework to make any change initiative stick. It's the ultimate guide to turning persuasion into action.