A 7-Day Dive into the Darker Arts of Influence (Use With Caution)

We start with the most ruthless and foundational text on power. This book is your essential, unflinching introduction to the timeless strategies people use to gain an advantage. You must understand these laws, if only to defend against them.

After learning the historical laws of power yesterday, this book gives you the modern psychological weapons. It reveals the six scientific principles of persuasion that you can use to ethically (or unethically) get people to comply.

Now that you have the tools of power and persuasion, this book teaches you the art of charm and desire. It's a deep dive into the archetypes and strategies of seduction, which is the most subtle and powerful form of influence.

Building on the specific strategies from the last three days, this book gives you the full diagnostic toolkit. It's a masterclass in reading people's deep-seated motivations, insecurities, and character flaws—essential for any persuasive strategy.

With your new ability to read people, this book gives you the tactical language to use. An FBI hostage negotiator teaches you techniques like 'tactical empathy' to control a conversation and bend others to your will. It's persuasion in action.

After learning the tactical language yesterday, this book helps you understand the psychological buttons to push. It's a guide to the cognitive biases that make people predictably irrational, especially around things like value, loss, and desire.

For our finale, we zoom out to grand strategy. After a week of learning interpersonal tactics, this ancient classic teaches you the timeless principles of conflict, timing, and deception. It's the ultimate capstone on how to think strategically about all of your persuasive campaigns.