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Think Different, Solve Anything

Lateral Thinking: Creativity Step by Step

by Edward de Bono

Psychology/Business

TL;DR

This book is your brain's personal trainer for getting ripped with new ideas. It's all about ditching your usual thought patterns and deliberately being weird to solve problems. You'll learn actionable techniques to challenge assumptions, introduce random chaos, and force your brain out of its comfort zone so you can generate genuinely fresh solutions instead of just rehashing old ones. Think of it as a toolkit for creative rebellion.

Action Items

What if we just did something absolutely bonkers?
1.

Next time you're stuck on a problem, say 'Po, [insert something utterly ridiculous related to the problem]' and see where your brain goes for 5 minutes. Don't judge, just explore.

Just pick a random word, fam
2.

When you're brainstorming, open a dictionary to a random page, pick a word, and force yourself to connect it to your problem for 5 minutes. No excuses, just make it work.

Why the f*ck do we do it this way?
3.

Pick one routine task you do today (e.g., how you commute, how you organize your files, how you make coffee) and list 3 assumptions you make about it. Then, try to break one of those assumptions, even if it's just in your head.

Unlock the full book to see more action items

Key Chapter

Chapter - Questioning the Obvious: Why Your Brain's a Lazy Ass

Our brains are lazy AF, always taking the path of least resistance, which usually means sticking to what's familiar. This chapter is like a rude awakening, telling you to stop being a sheep and question everything. Why do we do things this way? Just because it's always been done doesn't mean it's smart or efficient. It's about actively looking for the glitches in your current thinking, like finding bugs in a game. If you don't challenge the 'obvious,' you'll never find the truly game-changing ideas. It's about deliberately being a contrarian to unlock new, unexpected paths and stop letting your brain run on autopilot.

Key Methods and Approaches

What if we just did something absolutely bonkers?

(AKA: Provocation)

Description:

Deliberately saying or doing something illogical to kickstart new ideas and break mental ruts.

Explanation:

Your brain loves its comfy little thought highways. This method is like throwing a giant, glittery wrench onto that highway. You say something totally absurd, like 'Po, what if all cars had square wheels?' It's not about making square-wheeled cars, but forcing your brain to go, 'Okay, if square wheels, then what?' It breaks the usual cause-and-effect chain and makes you explore weird, unexpected paths. It's like when you're stuck on a level and just start button-mashing to see what happens – sometimes, pure chaos leads to a breakthrough.

Examples:
  • What if we paid people not to work? (leads to discussions about universal basic income, leisure economy)

  • What if coffee shops only served water? (forces thinking about atmosphere, community, other revenue streams, unique experiences)

  • What if social media had a 'dislike' button that actually deleted the post? (forces thinking about content quality, moderation, user responsibility)

Today's Action:

Next time you're stuck on a problem, say 'Po, [insert something utterly ridiculous related to the problem]' and see where your brain goes for 5 minutes. Don't judge, just explore.

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